Very interesting topic - including social and emotional issues in economics theory - makes it more real and "true" IMHO.
Freakonomics by Steven Levitt and
The World is Flat by Thomas Friedman
The Tipping point by Malcolm Gladwell
are all great, fun and easy to read books that fit into this category.
A friend of Micke, Anders Anderson, who we met in biergarten last year, is also publishing on this.
As always, good overview on Wikipedia
http://en.wikipedia.org/wiki/Behavioral_economics
Freakonomics by Steven Levitt and
The World is Flat by Thomas Friedman
The Tipping point by Malcolm Gladwell
are all great, fun and easy to read books that fit into this category.
A friend of Micke, Anders Anderson, who we met in biergarten last year, is also publishing on this.
As always, good overview on Wikipedia
http://en.wikipedia.org/wiki/Behavioral_economics
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